Search Engine Land’s SMX West comes to San Jose in 2 Weeks – Register Today!
Attend SMX West and get expert insights and real-world-proven tactics that yield results instantly. The multi-track agenda, developed by the editorial team of Search Engine Land, includes 50+ sessions...
View ArticleHow To Stop The Panic Before Asking “Have I Been Panda Slapped?”
You may see a drop in rankings or traffic and immediately panic. Have I been Panda-slapped? Even now, as we look at the two year anniversary of Google’s Panda Update, the likelihood is that you have...
View ArticleSearchCap: The Day In Search, February 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Stop The Panic Before Asking “Have I Been Panda Slapped?”...
View ArticleSISTRIX Publishers Their Own Google Updates History Page
SISTRIX, a German-based SEO tools company, launched a Google Updates history page where you can track all the major Google updates in one place. SEOmoz published and maintains a very similar list over...
View ArticleA Guide To Understanding Big Testing & Massively Parallel Marketing
Last month’s column on Why Big Testing Will Be Bigger Than Big Data — encouraging marketing experimentation on a much broader scale than ever before — was well received. But one question came up...
View ArticleLive @ SMX West: Converting The Mobile Customer
As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both both comScore and Nielsen released reports this week...
View ArticleMajestic SEO Now Supports 9 Languages
Majestic SEO announced that their SEO toolset is now supported in 9 different languages. The languages they currently support include English, Chinese, German, Spanish, French, Italian, Polish,...
View ArticleThe Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction?...
There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs. desktop segmentation, which was...
View ArticleSearchCap: The Day In Search, February 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Adds Variety Of Hi-Res Image Improvements Bing Maps...
View ArticleNew German Law Will Allow Free “Snippets” By Search Engines, But Uncertainty...
The good news for search engines like Google is a proposed German copyright law won’t require them to pay to show short summaries of news content. However, uncertainty remains about how much might be...
View ArticleWATCH: Google Now Shows Live Examples Of Spam Removed From Its Search Results
In Google’s new How Search Works, Google is showing real live examples of spam that was recently removed from their search index. Most of these examples are of pure spam, as Search Engine Land founding...
View ArticleSearchCap: The Day In Search, March 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WATCH: Google Now Shows Live Examples Of Spam Removed From Its...
View ArticleThe Paradox Of New Vs. Old SEO
SEO is at a crossroads. Everything in the search industry is continually changing: Google is rolling out new algorithms, tools, and products; Bing is partnering with Facebook in ever more interesting...
View ArticleHow Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App
There’s been a lot of confusion among paid search marketers upset about the lack of device targeting in Enhanced Campaigns. This article will tell you how to advertise your mobile app using AdWords...
View ArticleSearchCap: The Day In Search, March 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10...
View ArticleWanted: Session Ideas For SMX Advanced
Do you have a topic you’d like to see covered in a session at SMX Advanced on June 11-12, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for...
View ArticleFlush With New Cash, Structured Data Engine FindTheBest Ready To Make It Move
It was unclear what to call FindTheBest when it first launched roughly two years ago: “anti-search engine,” “decision engine” or “comparison engine.” Today it may not matter. The company just raised...
View ArticleWhy You Should Give Some Of Your PPC Spend To A Conversion Optimizer
You may find the subject of this column a bit self-serving, since I am a conversion optimizer. Well, it is. But, I hope to provide some basic math that will support my claims. If you’re spending money...
View ArticleMicrosoft’s ViralSearch: Search Engine For Measuring Tweets & Viral Content
VentureBeat reports Microsoft announced a new research project named ViralSearch. ViralSearch lets you search & navigate cascades of people passing content on social media and distinguish between...
View ArticleSearchCap: The Day In Search, March 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Mobile Search: Top Tweets, Autocomplete &...
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